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UTM Parameter Link Builder
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How to Use This File
Click File > Make a Copy to save your own version of this file.

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What is a UTM parameter?
UTM parameters track the effectiveness of digital marketing campaigns across channels and media types.

How do UTM parameters work?
UTM parameters are tags (i.e. snippets of text) added to URLs to indicate the specific channel and campaign a click originated from. These tags are tracked on both your Demand IQ lead records and in your Google Analytics dashboard.

When to use UTM parameters?
You'll want to use UTM parameters for any paid ad campaigns to understand which ad sets perform the best. Sales reps using QR codes can also track which leads can be attritbuted to their efforts using UTM parameters.

Where to see UTM parameter tracking in the portal?
Demand IQ Portal > Reporting > Click any conversion type bar graph > Scroll right > to see UTM Source, etc.
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