Jeanette Woods

Jeanette has helped both small businesses and large enterprises launch eCommerce websites and grow sites into a highly successful, high grossing, channel of their business.  She has worked with top brands such as L’Oreal, HBO, and Maybelline.

She has extensive experience in website design, having worked with Salesforce Commerce Cloud, SquareSpace, Shopify and Wix. Jeanette is a member of the NYC chapter of User Experience Professionals Association.

She holds three degrees, A.A.S in Liberal Arts at N.C.C, A.A.S in Communication Design from the Fashion Institute of Technology and a B.F.A in Advertising Design from the Fashion Institute of Technology.

Jeanette has been featured in Advertising Age, Business News Daily, and MarTechExec.

My name is Jeanette, and I'm a creative innovator and design strategist. I have almost 15 years of experience in user experience design, designing and optimizing experiences for a number of different brands.

Contact me for:
Design Strategy and Site Audits

UX Design and Research
Responsive, eCommerce Website Development & Management
Omnichannel Design and Marketing

If you are looking for help on a new project or know of an opportunity where I can lend my expertise, please contact me. 

Sketch and Form (Client: L'Oreal, Samsonite, Kevin Murphy, Laura Mercier, Martha Stewart), Rainbow Apparel, 5.7.9, AgencyRx, Gotham (Client: Maybelline), Revolucion (Client: HBO Latino, Palm Bay Liquor, Green & Black), Fashion Institute of Technology

Driving force behind Rainbowshops.com initial design as well as the consistent updating and revamping, increasing responsiveness, functionality, and the user experience (UI/UX). Designed home, landing, category, product detail, visual assets, promotion, account, checkout, and error pages, including top and bottom navigation. Contributions led website to generate $8M in the first year, and doubled to $16M in the following year. Implemented key UI improvements that led to a 17% increase in conversion YOY and a 7% decrease in the abandoned cart rate.

“Outstanding UX professional. Her understanding of designing eCommerce sites for high conversions and navigability on any device is impeccable. Just one of her many notable achievements has been designing a site that has generated $8M in sales (the first year it was launched) followed by $16M (the following year).” ---- Jacklyn D. Owner of Flash and Color LLC


"Jeanette did an amazing job on our website audit and delivered it way ahead of schedule! It was great working with her!" ---- Gail L. Founder & President of Go Forward Education Foundation

“Jeanette has been very innovative and knowledgeable. I am a new business owner and was not familiar with the possibilities…she not only established a great looking and user friendly website, but in the process helped me build out my business idea. All the touch points that we needed and expected were on time and her work was exactly as represented. I look forward to working with her for additional development and would recommend her highly for new projects!” ---- Suzanne L. Owner of Magenta Sourcing LLC

"Energetic, engaging, insightful, and committed are merely the first four adjectives that come to mind in describing Jeanette's many capabilities. She consistently demonstrates a capacity for combining analysis with creativity, which together qualify as the success benchmark for professionals in her field."  ---- Roy Johnson Instructor at Baruch College

Udacity
Responsive Web Design Fundamentals
2015 – 2015

Smashing Magazine
Smart Responsive Design Patterns & Front-End Techniques Workshop

2015 – 2015

General Assembly

User Experience Bootcamp

2013 – 2013

Fashion Institute of Technology
Bachelor of Fine Arts (B.F.A.) Advertising Design
2007 – 2009
Graduated with Cum Laude Honors. 

Fashion Institute of Technology
Associate in Applied Science (A.A.S) Communication Design 
2005 – 2007 
Graduated with Cum Laude Honors. 

Love to travel, trying new restaurants, a bit of a coffee snob, love the beach and I enjoy a lot of different genres of music.